Objectives

The participant:

• Familiarises with the IT landscape of the BDC agent with regard to relevant systems such as ESO CRM. 
• Is familiar with the most relevant use cases in the respective systems.

Content

• ESO CRM.
• One NKAM B2B CRM Portal.
• OFCO.Next.
• Vehicle Booking Service.
• MINI Configurator.
• Vehicle Search.
• ITSM.
• MINI Website.

Target Group

• Campaign Management Role.
• Region - Retail Marketing Management Role BMW.
• Region - Customer Journey Management Role BMW.
• Lead CM-C1-S Role.
• Sales Funnel Steering Role.
• Volume Planning Role.
• Pricing Role.
• Marketing Steering Role.
• Online Sales Management Role.

GOOD TO KNOW

This training is not included in the WBT Flatrate!