Objectives

The participant:

• Familiarizes with the functions of Retail CRM and CRM Analytics. 
• Understands the purpose of these systems and how relevant use cases are carried out in the system.
• Explores changes as well as completely new functions compared to the previous CRM system.

Content

The training has the following modules:

• Module 1: Retail CRM Basics (for Salesforce beginners) and the most important changes in existing Salesforce CRM through TNR (for Salesforce professionals).
• Module 2: CRM Analytics: What opportunities does Direct Sales offer me to manage my sales funnel?

Target Group

• CIM System Expert Role.
• NSC – Retail Marketing Management Role BMW.
• Dealer Channel Expert Role.
• Region – Retail Marketing Management Role BMW.
• Marketing Steering Role.
• Online Sales Management Role.
• MINI Sales (Enabler) Role.
• MINI Field Force Role.
• MINI Marketing Lead Role.
• NSC – Customer Journey Management Role MINI.
• MINI Retailer Marketing Role.
• MINI National Online Sales Role.

Good to know

This training is not included in the WBT Flatrate!