Objectives

The participant:

• Knows why a change of the sales model is reasonable and what THE NEW RETAIL is.
• Learn the most important touchpoints of the new Omnichannel Sales Journey and describes how The New Retail is set up within the BMW Group.
• Understands the new European Network Organization and the basic aspects of mindset and behavior.

Content

• Why is there a need for change?
• Digitalisation and sustainable growth.
• Customer expectations.
• Data-based sales funnel management.
• What is The New Retail?
• Who is part of The New Retail?
• Changes through The New Retail.
• The new Omnichannel Sales Process.
• Collaboration of the Workstreams.
• How do we make it happen?
• One European Network Organisation.
• Overarching principles.
• How do we make it happen?

Target Group

• Partners who work or will work in a TNR context or have contact with it.

Good to know

This training is not included in the WBT Flatrate!