Objectives

The participant:

• Understands the rationale behind the shift in the sales model and gain knowledge about the concept of The New Retail (TNR).
• Identifies the key touchpoints in the new Omnichannel Sales Journey and comprehends the structural setup of the TNR within the BMW Group.
• Gets familiarized with the new European network organization and receive foundational insights into the required mindset and behavioral aspects.

Content

Why is there a need for change?

• Digitalisation and sustainable growth.
• Customer expectations.
• Data-based sales funnel management. 

What is The New Retail?

• Who is part of The New Retail?
• Changes through The New Retail.
• The new Omnichannel Sales Process.
• Collaboration of the Workstreams.

How do we make it happen?

• One European Network Organisation.
• Overarching principles.
• How do we make it happen?

Target Group

• All BMW employees who currently work in the TNR context or will have interactions with it in the future.

Good to know

This training is not included in the WBT Flatrate!