Objectives

The participant:

• Will learn about the basics of corporate sales or business-to-business (B2B) in the context of the Future Sales Model.
• Gets to know which technical terms exist, which customer types he may encounter and how responsibilities are regulated within the BMW Group.
• Will get an insight into the daily work of fleet customer business as well as an outlook on topics such as tenders and mobility concepts.

Content

• The WBT is divided into three modules:
  • Corporate Sales Basics.
  • Daily Work.
  • Corporate Sales Advanced.

Target Group

• Partners who work in these areas:
  • Head International Key Account Management Role.
  • International Key Account Management Role.
  • Key Account Management Role Markets.
  • Digital Sales Role Corporate Sales.
  • National Key Account Management Role.
  • National Corporate Sales Admin Role.

Good to know

This training is not included in the WBT Flatrate!