Objectives

The participant:

• Gets a generic understanding of who (MINI agent or BDC agent) is responsible for what and where along the new omnichannel sales journey.
• Understands the distinct roles of MINI Agents and BDC Agents within the new omnichannel sales journey, gaining clarity on their specific responsibilities.
• Acquires a detailed comprehension of how customer interactions unfold throughout the omnichannel journey, ensuring a focused understanding of the roles played by MINI Agents and BDC Agents at different stages.

Content

Each of the following chapters represent a process step of the new omnichannel sales process:

• Inform, Configure & Select.
• Test Drive.
• Trade-In.
• Offer Product.
• Buy Product.
• Wait for Delivery & Handover.

Target Group

• All BMW employees who currently work in the TNR context or will have interactions with it in the future.

Good to know

This training is not included in the WBT Flatrate!