Objectives

The participant:

• Will be familiarized with the different principles for the use of the BMW logo including the context of the BMW M and BMW Motorrad logo.
• Will know how to use the BMW, BMW M, and BMW Motorrad logos correctly and will be aware of the governance process required to ensure correct logo use.

Content

• The six BMW CI logo principles.
• The BMW logo in the context of BMW M and BMW Motorrad.
• The CI governance process.

Target Group

• All BMW Group suppliers & partners which use BMW logos & CI.